Fashion Made “EZ”

Conventional wisdom usually advises against reinventing the wheel. In business, however, finding a new way to deliver an existing product can help launch an entrepreneurial empire.

That’s what Sano Design Services, a New York-based computer aided design (CAD) studio, hopes to do after creating its new web-based textile design service in June of this year.

Called EzTextiles.com, the website offers fabric designs for as little as a dollar each to users from the fashion, home furnishings and textile industries. The site combines more than 25 million production-ready textile designs with supporting sketches and product photos.

Started as a side project by company founder John Sano, the site launched offers fabric designs ranging from woven plaids to knit designs that can be edited, adjusted and used in any design application.

“Our vision was to create a user-friendly and cost-effective design tool that can be used by a wide range of people – from design students and freelancers to senior designers and merchants of the largest corporations,” said Sano, whose studio clients include Abercrombie & Fitch, Urban Outfitters and Vera Wang.

The site eliminates the need for the traditional practice of manually searching, buying and converting textile designs for each new season or product line, said Sano, which can be both costly and time consuming.

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